During my internship at Subplot Design Inc in the summer of 2008, I created multiple concept designs for Okanagan Spring Brewery. Founded in 1985 and remaining as British Columbia’s most widely distributed craft beer, Okanagan Spring Brewery commissioned Subplot Design Inc. to lead a massive revolution of its identity system. The Okanagan Spring logo mark, retail packaging, and all collateral materials were rebranded to reposition its identity in BC’s competitive craft beer market. The new identity and packaging launched into the trade mid-August 2008.
These images are concepts for chalkboards, sandwich boards, mirrors and signage. The unique design of the new identity offered many graphic resources, inspiring interesting shapes and forms.
Designer: Michael Dibblee
Client: Okanagan Spring Brewery
Design Firm: Subplot Design Inc.
Creative Directors: Matthew Clark & Roy White
Art Direction: Matthew Clark
© 2008 Subplot Design Inc.